Maxis: Exploring Free-to-Play MMO Opportunities

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Maxis is venturing into the free-to-play MMO genre, seeking skilled designers to create engaging multiplayer gameplay and economies.

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  • Maxis, a studio with nearly three decades of experience, is branching out into new territory.


  • Recent job postings suggest the development of a free-to-play MMO could be in the works.


  • A senior designer position highlights the studio's intent to explore the MMO genre further.


  • The responsibilities for this role include:


  • Defining and developing the core gameplay systems.
  • Implementing extensive multiplayer mechanics.
  • Creating in-game economies and technology trees.


  • The job listing outlines several key qualifications:


  • Candidates should have experience with social multiplayer games, particularly MMOs.
  • A solid grasp of game progression design principles is essential, including crafting and technology trees.
  • Knowledge of RPG-style leveling and mathematical modeling for loot progression is necessary.
  • Familiarity with simulation game design principles, such as simulation loops and player behaviors, is crucial.


  • Applicants should also demonstrate the ability to integrate free-to-play mechanics with monetization strategies that respect player experience and enhance perceived value.* Maxis has established itself as a leader in creativity-driven simulation games, known for titles like SimCity, The Sims, and Spore.


  • The studio's expertise extends to understanding various games within the creative genre, such as Little Big Planet, Minecraft along with its popular mods, Roblox, Disney Infinity, and Project Spark.


  • Recent job postings hint that Maxis could be venturing into the realm of free-to-play MMOs.


  • This direction aligns well with the studio’s history, as previous iterations of The Sims have been rich in downloadable content (DLC).


  • Notably, Maxis ventured into the MMO space before with The Sims Online, launched in 2002, which later became EA Land before its closure in 2008.


  • However, the past few years have posed challenges for Maxis: Spore fell short of expectations, Darkspore failed to make an impact, and SimCity faced significant criticism.


  • Recently, fans expressed concern over potential "premium memberships" for accessing various DLCs in The Sims 4, adding to the studio’s struggles.


  • A new project could be the revitalization Maxis needs, as the description of an "emerging IP" suggests a fresh start.


  • Nonetheless, given Maxis's history, it may be reasonable to expect that any new project will maintain some connections to its established franchises.


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